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Episode 36: Niching Down To Build Up (Client Development Spotlight)

by Heather Moulder | Life & Law Podcast

Want to make it easier to build your book of business? Pick a solid niche. Niching down will make it easier to market your practice, network and sell.

And – contrary to popular belief – it won’t limit you.

Listen to today’s episode to learn the benefits of choosing a niche for your practice, how it makes client development easier (not harder) and how to go about choosing the right niche.

    Here’s what you’ll learn in Niching Down To Build Up:

    • What a niche even is.
    • The main benefits of niching down your practice.
    • Why the riches really are in the niches.
    • Why choosing a niche won’t limit you (but can actually free you).
    • A simple 3-step process for choosing your niche.

    Today’s episode is a client development spotlight that aims to help you simplify business development (and be consistent), so be sure to listen!

    Ready To Grow The Legal Practice You Actually Want

    Are you a partner/shareholder or of-counsel that’s…

    • Working too hard on other people’s work + clients?
    • Wants to feel more excited about the work you’re doing?
    • Tired of struggling to do it all (for everyone else) while pushing your own dreams aside?

    Check out ELEVATE, a 6-month business mastermind exclusively designed to help partners and of-counsel elevate your practice + leadership without elevating stress levels (you’ll actually simplify and do less).

    Learn more about and apply for ELEVATE here.

    Past results of clients include:

    1. Starting a side business (that was previously just a wish).
    2. Increasing revenues by more than $100,000 (in less than a year).
    3. Transforming business development from an intimidating time-suck into an enjoyable activity (that almost feels effortless).


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        Life & Law Roadmap

        Get the top 5 steps this leading lawyer took to transform from burned out to balanced (while building a $2.5MM+ practice).